Like so many others, the legal profession faces an uncertain future with regards to how technology can make it easier for more Americans to get the help they need. A recent seminar at Stanford University examined how lawyers may need to revamp the current paradigm to find ways to provide more and better access to justice, especially to those who cannot afford to hire a lawyer in the traditional way. Mary Juetten assesses the problem in this story at Forbes.
Despite a hung jury in Bill Cosby’s sexual assault trial in Pennsylvania, there’s no end in sight to his legal woes. “If the court allows more accusers next time to testify, it might make a difference,” said attorney (and National Trial Lawyers member) Gloria Allred outside court. Variety takes a look at what’s to come for the beleaguered comedian in this story.
Does the punishment of a Massachusetts woman convicted of killing her boyfriend with texts encouraging suicide fit the crime? Some legal experts say the verdict sets a bad legal precedent. More analysis in this story at USA Today.
When lawyers prepare for trial, they want to have as much information as possible. Even if there is information that can hurt their clients, lawyers want to know what it is so they can be prepared to respond to that information if it is brought up in court. The same principle applies when lawyers reach out to potential clients through their Internet marketing efforts. To optimize lead generation websites to ensure they are as effective as they can be, Internet marketers need to have as much information as possible. However, in too many cases, marketers aren’t reviewing crucial information. This can be the equivalent of a trial lawyer neglecting to ask a client accused of murder where he or she was on the night in question. It can leave the lawyer woefully unprepared and result in a less-than-optimal outcome.
Validating and tracking these conversions allow Internet marketers to know exactly how many actual sales leads their website generates, and precisely which source generated them all. This, in turn, gives clients the information they need to accurately evaluate the ROI of their online marketing efforts and optimize them to create more leads.
The value of implementing lead validation and tracking is based on the information it provides. When Internet marketers rely solely on the raw conversion data from Google Analytics, they only get part of the story. Those raw conversion numbers don’t distinguish between true sales leads and other types of conversions such as incomplete form submissions. The conversion data also does not provide marketers with the sources of all conversions. This makes it difficult to determine which sources are the most effective at creating sales leads. What’s more, the numbers don’t include phone calls that originate from the website, potentially ignoring a large segment of sales leads.
These are all reasons why it is in your best interests to implement lead tracking and validation in your lead generation website. Although building these features into your Internet marketing campaign may require some additional effort on your part, it has the potential to save you a considerable amount of work by streamlining your website and making it perform more efficiently. When your website is optimized, based on the complete information provided by lead tracking and validation, you don’t need to work as hard to gain new customers.
Optimizing your website with lead tracking and validation involves building the appropriate code into your site’s infrastructure as well as partnering with a vendor that can track phone calls for you. If you’re interested in implementing lead tracking and validation in your website and getting all the information you need about your potential clients, the following presentation will take you through the process step by step. You don’t want to go into a trial without all the information about your case you can get, so don’t make that mistake when reaching out to new clients.
Author Bio: Matt Cannon is Director of Web Services at Straight North, an Internet marketing company in Chicago that specializes in SEO, PPC and web design services. He manages all web development activities, making sure that every project is applying current development standards and techniques.
The numbers are daunting: 80 percent of low-income Americans can’t afford the legal help they need. The middle class isn’t doing much better, either: 40-to-60 percent of them have legal needs they can’t afford. What can be done to provide legal assistance to these parts of the population who arguably need it most? Law school professors Jennifer Bard and Larry Cunningham take a look at what needs to be changed in this story at the Washington Post.
How has the total number of vehicle miles traveled changed?
In 2015, Americans drove more than they have in a decade. The U.S. Department of Transportation’s Federal Highway Administration (FHWA) reported that Americans drove 3.148 trillion miles in 2015. This figure broke the previous record of 3.003 trillion miles, set in 2007.
According to the data, the total U.S. vehicle miles traveled increased three percent in 2016, compared to 2015. As long as gas prices remain low and air travel remains expensive, this trend is likely to continue.
Although the NHTSA reports that the number of accidents per vehicle miles traveled had dropped significantly — from 1.73 (1994) to 1.08 (2014) per million miles traveled — the number grew to 1.12 in 2015.
How much does human error contribute to wrongful death car accidents?
Basic human error remains a constant factor in vehicle fatalities. Although the data varies across sources, the NHTSA’s National Motor Vehicle Crash Causation Survey found that human error is the “critical reason” for 94 percent of auto accidents.
Driver performance error and driver judgment error are two categories explored recently in an extensive study published in the Proceedings of the National Academy of Sciences (PNAS).
The PNAS research demonstrated that driver performance error — including failure to use turn signals, stop/yield violations, making an improper turn and driving too slowly — increases the overall risk of a crash 18.2 times.
How has driver distraction influenced car crash fatalities?
Of the car crash fatalities that happened every day in 2015, almost 10 of those resulted from distracted driving, according to the Centers for Disease Control and Prevention (CDC). The role that distracted driving plays in roadway fatalities is likely being underreported, according to the National Safety Council (NSC), which means that this problem is likely even worse than experts previously thought.
Pew Research Center (PRC) data shows that U.S. cell phone ownership increased from 66 percent in 2006 to 95 percent in 2016. Smartphone ownership increased from 35 to 77 percent between 2011 (the earliest PRC began tracking smartphone ownership) and 2016. Distracted driving accidents also saw large increases during this period.
The NHTSA reports that, for 2015, distraction-affected fatalities increased 8.8 percent from 2014, as compared to a 7.2 percent overall increase in car crash deaths.
It is important to note that while cell phone and smartphone use are the most talked about, they are not the only factors associated with distracted driving.
AAA reports that all the following can contribute to an accident:
• On-board automotive technology, including climate control and “infotainment” systems
• Mental distractions
Are there any other reasons for this increase in car accident fatalities?
While most believe that safety technology helps us avoid accidents, this technology might actually lead to more accidents, according to WIRED.com. This is because we rely so heavily on these technologies that we allow ourselves to become complacent and distracted.
Instead of checking twice before we merge into another lane, we might glance once and then allow our blind spot monitors to do the rest. But technology, just like humans can make mistakes — and in these cases, they can be deadly.
If drivers put their phones down, drove more carefully, focused their entire attention on the road, and stopped relying so fully on their vehicle’s safety features, we could stop these deadly accidents from happening in the future.
When a potential client searches for an attorney, where are they more likely to be — in front of a PC or laptop, or using a smartphone? According to the latest research, 60% of Google searches are now being run on a mobile device. But are most people searching for legal services using mobile devices? Jason Bland of Custom Legal Marketing takes a look in this story at Forbes.
NTL member Geoffrey Fieger is representing a second woman in a sexual assault lawsuit against well-known Michigan plaintiff attorney Mike Morse. Fieger’s client claims she was groped and sexually harassed by Morse while working for him as a receptionist. Fieger is also representing another woman who has sued Morse alleging he sexually assaulted her. More details are in this story at MLive.
Who poses a greater danger to the American justice system, President Donald Trump or Attorney General Jeff Sessions? The legal director of the American Civil Liberties Union says Sessions poses the more significant threat. The ACLU’s David Cole says Sessions is “…particularly retrograde on criminal justice.” Read the complete analysis at the ACLU’s website.
NTL member Douglas Wigdor, a New York attorney who represents several current and former employees who have alleged racial discrimination at Fox News in a lawsuit, said he is representing the employee who complained about Bob Beckel, the co-host of the prime time program “The Five.” Beckel was fired on Friday “for making an insensitive remark to an African-American” Fox News employee. Variety has details in this story.