Arizona Court Revives Product Liability Case, Abolishes Learned Intermediary Doctrine Posted on May 14, 2015 by Eleanor Smith Prescription drugs are “often advertised and sold in a manner similar to other consumer goods, implicating the need for the protection.” The Arizona Court of Appeals has taken an important defense away from drug manufacturing companies in a pro-consumer decision, finding pharmaceutical drugs are merely ordinary merchandise covered by state consumer fraud laws. After reviving a products liability case, Watts v. Medicis Pharmaceutical Corp., the Court abolished the “learned intermediary” doctrine. This recent decision removes barriers to lawsuits against pharmaceutical manufacturers, recognizing that state consumer fraud statutes can be applied against the defendant, Medicis, and similar drug manufacturing companies. The trial court originally granted Medicis’ motion to dismiss the case entirely, but a sea change took place on the appellate level, where the Court of Appeals reversed. “Protecting a prescription drug manufacturer from possible liability for its own actions, simply because another participant in the chain of distribution, is inconsistent with UCATA.” When plaintiff Amanda Watts sued Medicis, the pharmaceutical manufacturer of Solodyn, a prescription acne medication, she alleged that the drug caused Lupus. Under a strict liability failure to warn theory, Watts additionally claimed Medicis knowingly provided false and misleading warning information under Arizona’s Consumer Fraud Act (CFA). The appeals court, in a three-judge panel, rejected Medicis’s argument that pharmaceuticals should not be deemed merchandise products under the CFA, finding that prescription drugs are “often advertised and sold to consumers in a manner similar to other consumer goods, implicating the need for the protection of the CFA.” The court found Watts had effectively stated a claim by alleging Solodyn’s labeling and promotional materials had “affirmatively and falsely” misrepresented the drug’s safety, and that she relied on those statements. Learned intermediary doctrine The appeals court then turned to the “learned intermediary doctrine,” which shields a manufacturer from liability for failure to warn when it provides a proper warning to the specialized class of people, such as doctors, who are authorized to sell, install, or provide the product. After considering the doctrine in the context of the Uniform Contribution Among Tortfeasors Act (UCATA), the court concluded “that protecting a prescription drug manufacturer from possible liability for its own actions in distributing a product, simply because another participant in the chain of distribution is also expected to act, is inconsistent with UCATA.” The UCATA abolishes joint and several liability, which prevents “a partially responsible defendant from being held liable for the damages by his co-defendant.” Importantly, the learned intermediary doctrine has been entirely quashed in the state of Arizona, not just with respect to pharmaceutical manufacturers. The consequences of this decision are as of yet unknown, as it will be up to juries to determine where liability should be placed. As DRI Today noted, “Juries may well re-affirm what the learned intermediary doctrine always assumed – that doctors and other learned intermediaries alone must be responsible for failing to communicate the warnings that they receive – or they could open a new avenue of liability for manufacturers who can no longer rely on doctors’ and other intermediaries’ duties to warn consumers.” The case is Watts v. Medicis Pharmaceutical Corporation, Case No. 1 CA-CV 13-0358, filed on January 29, 2015. Judge John C. Gemmill delivered the opinion of the Court, in which Presiding Judge Lawrence F. Winthrop and Chief Judge Diane M. Johnsen joined.