Podcast: How to be a better associate

legal toolkitAssociates at law firms face many challenges, not the least of which is balancing marketing themselves while also giving their best to their firms. In this edition of Legal Toolkit from Legal Talk Network, host Jared Correia talks to attorney and author Jay Harrington about how young associates can build their brands while also being accountable to their firms. They talk about the advantages of certain types of marketing as well as the importance of finding your identity both in and out of the law office.

SEO vs. PPC: Which one’s better?

SEO GoogleDeciding between search engine optimization (SEO) and pay-per-click (PPC) marketing for law firms is often seen as an either/or decision. Which one is more cost effective? Legal marketing expert Jason Bland writes in Forbes that both offer “significant benefits.” Each method has pros and cons to consider, however. Find out what the pros and cons are in this article at Forbes.com.